![]() ![]() This tradition explains why champagne is known as a festive drink, sipped by those of privilege. From that time on, tradition dictated that all French kings be crowned in Reims, and coronations were accompanied by sumptuous feasts, where the local wine, champagne, flowed freely. The fact that champagne is seen and marketed as a luxury product is the result of a happy coincidence, dating all the way back to the year 496.Ĭlovis, king of the Franks, was baptized into the Christian faith in Reims, the home of champagne. The second myth that grew up around champagne is that of opulence. Eric BC Lim/Flickr, CC BY-NC The myth of opulence
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